Portela to honor the 2012 Bahia Carnaval

Portela does Carnaval Bahia for 2012

With a backdrop consisting of a replica of the Lacerda Elevator, Riocentro in full, the battery Portela gripped the Abav visitors who passed through the booth of Bahia. The traditional school of the Special Group of Rio de Janeiro’s carnival officially announced that Bahia is the theme of the enredo of the 2012 Carnival.

Composers Wanderley Monteiro, Luiz Carlos Max, Tom Birth and Naldo have written the plot titled “The people in the street singing a prayer is made, a ritual,” [“E o povo na rua cantando é feito uma reza, um ritual"] portrays the most famous festivals in Brazil, such as Lavagem do Senhor do Bonfim and Iemanjá that happen every year in Salvador.

The director responsible for the marketing company that takes care of Portela, Teresa Ferraro, said that the decision to honor the Bahia “came from a spontaneous idea to address the popular festivals of the state, greeting his people.” She said the theme was well accepted by the community portelense due to various affinities with the people of Bahia, especially when it comes to musicality and religiosity.

For the Secretary of Tourism of Bahia, Domingos Leonelli, this is a great opportunity to publicize the Bahia state as the parade will take place on Carnival Sunday in prime time and televised throughout Brazil and more than 191 countries. “What we’re working on now is the best possible impact. We will support specific events, like this we are doing with the battery Portela samba featuring the Fair Abav. In addition, we advertise in the magazine Portela bring operators and travel agents who already sell Bahia in Rio de Janeiro, the events promoted by Portela to the theme of the state, “added the secretary.

During the event, which marked the meeting of the flags of Bahia and the Portela samba the Rio Bahia joined the Nelson Rufino, one of the main icons of Bahian samba. For Rufino, the enredo confirms the respect and admiration of  Rio for Bahia.

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